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The First 5 Things To Do After Getting Your Business Online

Your business is online! Whether it is a Facebook page or a website, you’ve finally done it: you’re online and searchable to millions of potential customers and partners. But now what?

Here are five key items you shouldn’t overlook:

1. Establish Your Brand 2. Content, Content, Content 3. Start Finding Customers 4. Market and Monetize 5. Prepare for the Next Step

1. Establish Your Brand

Whether you have a domain name that you redirect to a social media page or one or more domain names pointing to your website, your web address is your online brand and should be integrated into everything: business cards, ads, signs, email signature and other elements.

Some small businesses overlook using their domain name as a branded, professional email address (i.e.,Sales@JudysGoodies.net), but it’s an easy and cost-effective way to appear more credible while building your business.

Some small businesses overlook using their domain name as a branded, professional email address, but it’s an easy and cost-effective way to appear more credible.

2. Content, Content, Content

So you now have a platform for communicating with customers. Use it. Without compelling, memorable, high-quality content that reinforces your brand, you could risk blending in with your competitors. Follow these key content marketing tips:

  • Stick to what you know: Focus on topics for which you have a passion.
  • Keep it simple: A blog is a good way to get content onto your site without taking up a lot of time. Stick to 2-3 paragraphs per post, and have someone else proof your writing before posting.
  • Measure up: Both social media and website providers can provide regular metrics such as clicks, views, etc. Use this data to determine what’s working and what isn’t.

3. Start Finding Customers

Here are three effective ways to help you get out there and find new customers:

Email marketing

One of the most effective ways to market to your target audience is to launch an email campaign. Examples of different types of email marketing include welcome emails, thank you emails and lead nurturing emails.

Social media marketing

Many social media platforms have paid promotional programs specifically for small business owners that are easy to manage. Ads on Facebook, Twitter, LinkedIn and more can be optimized for many outcomes, from website clicks to content engagement.

Search Engine Marketing (SEM)

Also called paid search or SEM,1 Search Engine Marketing relies on keywords that activate your business listing into the paid advertising section of search engine results pages. Google AdWords and Bing Ads are among the paid search platforms used by search marketers.

4. Market and Monetize

If you plan to sell online, you’ll need to enable some commercial capabilities that allow you to take orders, process payments and communicate for support. Even if you don’t plan to sell products online, you should still enable lead capturing and processing with your website or social page. Websites can be embedded with links and forms to capture prospect information for further sales follow-up.

5. Prepare for the Next Step

Whether it is making the jump from a social page to a fully functioning website, or growing the capabilities of your website to include mobile optimization or e-commerce, you’ll need to develop a more nuanced plan for your specific business goals to stay ahead of the competition and the market.

1Search Engine Land. What is SEM? Accessed March 21, 2018.

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