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6 Ways To Use Facebook For Business

     

According to Facebook, there are more than 65 million businesses with Pages, and most likely you have one as well.1

Here are six ways to maximize the benefits of a Facebook business page and help to engage with, and possibly increase, your customer base:

1. Redirect or Link 2. Share Relevant Content 3. Engage with Customers 4. Create an Offer or Host an Event 5. Advertise 6. Measure Performance

1. Redirect or Link

No website yet? No problem.

Many businesses use Facebook as their primary online presence. But remember, you want to build your brand, not the social media site’s brand. The solution: register a .net domain name (or web address) and redirect it to your Facebook page. Also known as web forwarding, you can create a rule that all visitors to your domain name be directed to a web location of your choice (in this case your Facebook page). Having your own web address makes it easy to tell people where to find you online. And, if you want to create a website in the future, you already have a great .net web address that customers know.

If you already have a website, make sure to include social sharing buttons on prominent pages and content. That way people who find something of interest on your site can easily like and share that content on their social media channels.

2. Share Relevant Content

Your Facebook page is a place to communicate information about your business such as news and upcoming events, photos and videos, or even share links from other sources that support your business’s message.

One important tip: craft posts that are relevant and valuable to your followers. The key is quality, not quantity. Remember to post consistently, for some it may be once a day or more and for others, once a week. Create a cadence and voice so that your followers will know when and what type of posts to expect from your business.

3. Engage with Customers

Your Facebook page is also a channel to engage with customers in a two-way conversation. Monitor and listen to comments on posts and any customer reviews. You don’t need to respond to every message, but interact when needed. Reply to issues that you can resolve, and say thanks if it’s a positive post. And with the 'Pages Messaging feature, customers can send you private messages. You can also send back automated or saved replies to customers who message you, and track your average response time to questions – keeping customers informed, happy and engaged.

4. Create an Offer or Host an Event

Facebook business pages make it easy to create special offers like discounts and coupons for your customers to redeem. You can also hold a special event and invite all of your followers.

When people accept your invitation, it’s added to their Facebook calendar as a reminder. Plus, you can see who is going to your event and who is interested, so you can properly plan attendance. To get started, just look for “Offer, Event +” at the top of your status update field.

Ads on Facebook give you the opportunity to promote your business to a massive user base. To get started, settle on an objective for your campaign. Do you want to increase brand awareness, find new customers or generate leads? This will give you direction on how to best target your message based on:

Location

Demographics

Interests

Behaviors

Connections

Then, decide where you want to place your ads (newsfeed, right-hand column, etc.), set a daily budget and start tracking performance. Be sure to monitor your campaign and optimize ads that do well.

Another option is to boost a post. This feature allows you to promote an existing post on your page to not only the people who like your page, but their friends and beyond. Just set your budget and target audience and Facebook will do the rest.

6. Measure Performance

Rule number one in marketing is to know and understand your audience. Facebook Insights is a feature of your page that gives you a view into who your followers are (age, gender and location); how often they visit; how many people like, comment on, or share your content; and what content is resonating with your audience.

Marketing on social media can be different for each small business based on your industry, location and customer base, so test one or more platforms out and see what works for you.

1 Facebook. Helping Small Businesses Succeed in a Mobile World. Accessed April 16, 2018

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