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Tips to Get Your New Website Discovered

With so many billions of webpages available on the internet, it’s amazing how search engines like Google and Bing are able to find new and existing pages and organize all of them into an index. Considering these sheer numbers, how is it that anyone will ever find your website?

Fortunately, search engines crawl the internet regularly and should eventually find your web pages - assuming you have built a site with engaging content, proper meta tags and quality backlinks.

Follow these three steps to help ensure that Google and Bing have discovered your website:

Step 1: Check to See if Your New Site is Already Indexed Step 2: Submit Your Website to Google and Bing to Get Your Site Indexed Step 3: Sign Up for Their Free Service That Analyzes and Tracks Your Site’s Performance

STEP 1

Check to see if your new site is already indexed by simply entering the following in a quick search query on either platform:

Google: “site:[your website address here]”

Bing: “url:www.[your website address here]”

If your site shows up on the search engine’s results page, then your site has been indexed by that search engine. If not, it’s probable that your website hasn’t been indexed yet by that search engine. Read Step 2 to get your site indexed.

STEP 2

Submit your website to Google and Bing for indexing:

Google

  1. Go to the Google Search Console
  2. Type in your URL
  3. Click on Submit Request

Bing

  1. Go to the Bing Webmaster Tools
  2. Type in your URL
  3. Click on Submit

STEP 3

Sign up for their free service that analyzes and tracks your site’s performance.

Site analytics can help you discover issues with your site that could affect your rankings and user experience. Here’s how to register:

Site analytics can help you discover what is and what isn’t working on your site to improve your rankings and user experience.

Google Search Console

  1. Sign in to, or create, a Google account.
  2. Sign up for Google Search Console.
  3. Type in your URL and click on Add a Property.
  4. Verify that you’re the owner of the site by one of the following verification methods:
    • Sign in to your account with your domain name registrar
    • Upload a file to your server
    • Add a meta tag to your website’s HTML
    • Use your Google Analytics or Google Tag Manager account

Bing Webmaster Tools

  1. Sign in to, or create, a Microsoft account.
  2. Sign up for Bing Webmaster Tools.
  3. Enter your site into the Add a Site box and click Add.
  4. Verify that you’re the owner of the site by one of the following verification methods:
    • Place an XML file on your server
    • Copy and paste a meta tag in your default webpage
    • Add a CNAME record to DNS

Did you follow these steps and your site still isn’t indexed? These may be a few reasons why:

  1. Your website is new and search engines haven’t had time to crawl it yet1,2
  2. There are a lack of links pointing to your site, which can send a signal to search engines about the popularity of your website2
  3. There are code and/or design issues that make it difficult for search engines to crawl your site1,2
  4. Your site has been infected with malware2

Following these steps can help you make sure your site is indexed on the major search engines so that it can be easily found by current and potential customers. Be sure to take advantage of their free analytics services to monitor your website’s performance and make any necessary adjustments to maximize your rankings and help ensure a positive user experience.

1Google. Are You on Google? Accessed April 4, 2018

2Bing. Why is My Site Not in the Index? Accessed April 4, 2018

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