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Say Yes to a Mobile-Friendly Website

With over 7 billion people on this planet today, it’s projected that the number of mobile phone users will surpass 5.6 billion by 2020.1 So, if your business’s website is not mobile-friendly right now, you should consider changing your approach quickly. Simply put, consumers are expecting it.

In this article you will learn how responsive design can potentially benefit your end-user experience as well as benefit your business through:

1. More Sales 2. Brand Reinforcement 3. Cost Savings 4. Good for SEO

There are several ways to make your site mobile-friendly, but one of the best options can be adopting a responsive web design, which can enable a website to seamlessly adjust on any screen, like a desktop, tablet or smartphone. This can create a better mobile experience for the consumer – so there’s no zooming, pinching or scrolling!

And employing a responsive web design approach can potentially provide you with the following benefits:

  1. More sales: Mobile sites may help lead to more mobile purchases. In fact, companies incorporating responsive design typically see increased conversion rates than those that don’t.2
  2. Brand reinforcement: Consumers want an easy, seamless experience on your site. A frustrating mobile experience can create a negative image of you and your company.3
  3. Cost savings: Responsive web design can eliminate additional time and money managing a website and a mobile site.4
  4. Good for SEO: Search engine giants Google and Bing favor responsive sites, which can help with higher ranking on search result pages.5

The Bigger Picture

Ultimately, it’s not about the devices. To truly connect with consumers today, it’s essential for you to create the most optimal experience for your audience. And utilizing a responsive web design can help you achieve an optimal experience by enforcing and promoting this “user-centric” approach. It can provide the consistent experience consumers want from any device that they choose to use.

To truly connect with consumers today, it’s essential for you to create the most optimal experience for your audience.

When consumers can access your website on their smartphone as easily as they can on a laptop, it can allow them greater access to your business. And that’s always the right answer.

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