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Sync Your Website and Social Media

     

Marketing through social media is all the rage. And you know websites are important to business. So how can you effectively manage both?

In this article learn how to properly integrate your social media and online presence:

1. Social Media Without a Website 2. Social Media and Website Working Together

1. Social Media Without a Website

An effective way to do business online is to have a website and social media presence that work together to spread your message and foster customer relationships. But sometimes that isn’t realistic for a small business right off the bat. Some small businesses use social media as a temporary stand-in for a website. To do this effectively, you should have a custom, business web address for your social media page so you can easily tell customers where to find you online. One way to do this is to register a .net domain name and have it point, or redirect, to your social media page.

An effective way to do business online is to have a website and social media presence that work together to spread your message and foster customer relationships.

2. Social Media and Websites Working Together

If you already have a website, social media should be part of your integrated marketing plan to help drive traffic to your website. If you’re only on social media, consider creating a website to further your online marketing efforts.

Think of your website as the center of your online presence, the place where your customers go to get the full picture of your business’s credentials and solutions. Other marketing channels - social media, advertising, email, etc.- help to drive visitors to your website to engage, learn and buy.

Social media and your website should complement each other. It’s okay for your social media page to have some of the same content as your website. Integrate social media where it makes sense on your website to make the most effective use of your time and communications to customers.

Here are some tips:

  • When deciding which social media sites to integrate into your website, check them out to make sure this is where you will reach your customers.
  • Strategically add social media icons on your website pages that link to your social media pages to help make it easier for people to connect with you. Most social media platforms provide step-by-step instructions on how to do this. For e-commerce businesses, integrate share buttons so customers can share purchases with their friends. You can even sell directly from some social media platforms.
  • If you use social media for quick updates to your customers, integrate those posts or feeds directly on your website.
  • Blogs can be an effective way to engage with customers on your website by sharing information and getting their feedback on offers, products and services. They also provide a great source of content to share from your social media accounts to reach new prospects.

Avoid trying to conquer all social sites at once. Simply start where your customers are and focus on one or two. Reserve accounts, or claim your branded profiles, on all sites you plan to use to avoid brand confusion, even if you don’t intend to start right away. If you do engage on more than one social media site, a social media management tool can help you save time by updating all your social media messages and accounts at once.

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