Social Media Marketing Made Simple
The world is engaging more and more in social media, and that includes your customers and, more importantly, your potential customers. How can you engage in social media marketing to support your business goals?
It’s easy with these 3 simple tips:1. Start with Social, but Plan Bigger 2. Content is the Key 3. Consider Spending a Little to Get in Front of New Customers
1. Start with Social, but Plan Bigger
Social media can be a simple way to establish an online presence for the following reasons:
- Cost-effectiveness: a social media page can be developed for little or no cost.
- Simplicity and speed: easy-to-use interfaces mean your presence can be up and running in minutes.
- Interactivity: these networks are inherently social in nature and usually have a built-in base of members, great for engaging prospective customers.
Ideally, your business would have a website and use your social media channels as marketing tools to amplify your company brand and content in order to drive visitors to your main website. But if a website isn’t in your immediate plans, your business can still benefit from registering a .net domain name to help:
- As a branded web address for your social media page. Then, when a customer types in your .net web address, it takes them directly to your social media presence.
- As a branded, professional email address to help reinforce your social presence and give your business a polished appearance.
2. Content is the Key
The best way to get your customers’ attention and drive user interaction is to deliver frequent, high-quality and compelling content that targets your audience. Here are a few tips:
- Consider your audience: know more than just who they are, know what they know, and more importantly, what they don’t. This can help you proactively fill those gaps.
- Have a plan: know what you want your content to do for your business. Are you looking for leads or brand awareness? Your plan will help you see the path ahead, and more importantly, allow you to measure success or failure.
- Play to your passions: your content is bound to be more compelling and attractive if you have a deep and clear interest in the subject matter.
3. Consider Spending a Little to Get in Front of New Customers
Try paid advertising on social networks where your customers and prospects spend time. Many social platforms have budget-friendly options. Here are some options:
- Facebook1 and LinkedIn2 allow you to segment advertising targets by age, gender, location and interests, among other characteristics.
- YouTube3 ads can help drive more views to your videos; just set your budget.