4 Main Reasons to Brand Your Business Email Address
Avg. read time 3 min
Your business email address may seem insignificant, but it can be helpful in attracting customers. It’s really all about building credibility and branding; essentially, the impression your business is promoting to the outside world. And for small companies in today’s competitive market, branding is how one business can stand out from another.
Here are four solid reasons why you should have a branded, professional email address:
1. Give the Right First Impression
A branded, professional email can show the world your business is established and professional. A generic email may project inexperience – or even worse, raise doubts on whether you’re a real company at all. When you have a branded email address (e.g., Sales@JudysGoodies.net), you’re providing a sense of security and reassurance to your customers that your business is real.
2. Create a “Bigger” Image
A generic email address can convey that your business is new, inexperienced, or part time. Having a branded, professional email may help create a more “corporate image.”. Additionally, setting up multiple email addresses for different segments of your business (e.g., CustomerService@JudysGoodies.net), can help support that established, professional image you want.
3. It’s Inexpensive…and Easy
You can set up a branded email address with minimal effort through a domain name provider or web hosting company for free or at a reasonably low cost. Or if you currently run Microsoft Office 365, you can easily set this up through the Office 365 admin center. One of the great advantages of registering a domain name now is how it can grow with your business – use it for your branded email today and for your website in the future.
4. Promote Brand Awareness
One great benefit of using branded email every time you send out an email, is that you’re promoting your business, not Gmail or Hotmail. It’s a valuable, cost-efficient way to market your company without having to spend a lot of money.
So if you, like many other small businesses, think that branding was only meant for large enterprises with big advertising budgets, think again. You’re never too small to start building your brand, and you can get started today with branding your email.